What could kill us.
Every startup has them. Most decks hide them. We don't - because honesty compounds trust faster than spin.
DPDP Act 2023 enforcement on pet medical records (PII overlap with owner data).
Consent-first architecture, regional data residency, audit log built in from v1; legal counsel on retainer.
A well-funded incumbent (Supertails, HUFT) bolts on a vet record feature.
Multi-stakeholder graph is the moat - single-vertical players can't replicate NGO + regulator + insurer surfaces in <24 months.
Provider-side adoption stalls; supply doesn't keep pace with owner demand.
Free tier for first 1,000 providers, dedicated onboarding team, NGO partnerships seed initial supply.
Indian seed market tightening; bridge needed before Series A.
Round structured with first close at ₹3 Cr to lock in 12 months runway; RBF + grant pipeline parallel.
Founder concentration risk pre-Series A.
Two co-founders with complementary skill sets; advisory board with operator depth; documented succession.