Platform

One pet record.
Nine workspaces.

Every role in the pet-care ecosystem gets a purpose-built workspace - and they all read from and write to the same trusted graph.

Stakeholder explorer

Nine roles. One consented pet record.

Pick a role to see their workspace, or hover the diagram to trace how data and value move across the network.

booksbooksadopts fromadopts fromunderwritesPet RecordLifelong · ConsentedPet OwnersVets & ClinicsService ProvidersNGOs & SheltersVolunteersBreedersInsurersGovt & RegulatorsPlatform Admin
Hover or focus a node to highlight relationships.

Welfare (NGOs & volunteers) and commerce (breeders, providers, insurers) sit on the same graph as everyday vet and grooming bookings - which is what makes the network compound.

Demand side
The flywheel starts here.
Supply side
Verified, paid, and accountable.
Trust & infrastructure
Compliance, capital, and oversight.
One home for every pet.

Pet Owners

A lifelong digital pet record with bookings, health, identity, and commerce in a single app.

Modules they get
Pet IdentityHealth RecordsBookingsCommerceLost & Found
Connects to
Why it matters commercially

Acquisition flywheel - owners are the data graph and the demand side of the marketplace.

Pet Record modules

What lives in the pet record.

One canonical record. Every module reads and writes here, governed by consent, audit logs, and role-based permissions.

Pet Record
Core · Lifelong
Identity
Records
Bookings
Commerce
Comms
Field Ops
Admin
Tech stack

Modern. Boring. Compliant.

Next.js / ReactTypeScriptPostgresRealtimePostGIS / geospatialStripe / RBI railsAI / ML inferenceEdge functions
Why we win

Four reasons FluffyPet is non-trivial to copy.

Data continuity

The pet record persists across vets, cities, providers and life events. The graph compounds with every interaction.

Cross-role coordination

Bookings, prescriptions, payouts and shelter intake on one schema - workflows single-purpose apps cannot replicate.

AI-ready by design

Structured longitudinal data unlocks triage, fraud detection, breed-ID and underwriting models that get sharper over time.

India-fit whitespace

No incumbent owns the full stack. Built for India's languages, payment rails, regulators and price points from day one.

PDFRequest